Want permanent residency in New South Wales as a Advertising Specialist (also known as Advertising Professional, Digital Advertising Specialist, Media Specialist)? New South Wales nominates skilled workers through the Subclass 190 (Skilled Nominated) and Subclass 491 (Skilled Work Regional) visas — the state-nominated route to PR. As at April 2026, here is the live SkillSelect EOI picture for Advertising Specialist (ANZSCO 225111) in New South Wales, and how nomination works.
New South Wales EOI Competition for Advertising Specialist
| Visa | Submitted EOIs in New South Wales |
|---|---|
| Subclass 190 (Skilled Nominated) | 148 |
| Subclass 491 (Skilled Work Regional) | 122 |
Source: SkillSelect EOI data, as at April 2026. Counts are rounded by the Department of Home Affairs and reflect one state/territory pool for this occupation only.
Reading the Numbers
For the Subclass 190 (Skilled Nominated) pathway, New South Wales recorded 148 submitted EOIs for Advertising Specialist as at April 2026, one of the busier states for this occupation (rank 3 of 8 reporting activity).
For the Subclass 491 (Skilled Work Regional) pathway, New South Wales recorded 122 submitted EOIs for Advertising Specialist as at April 2026, one of the busier states for this occupation (rank 3 of 8 reporting activity).
Points of Submitted EOIs (National, Not State-Specific)
The vault does not carry a points breakdown per state, only per state totals (above). This table is the Advertising Specialist national pool across all states and territories combined, for context on where a competitive score sits: Subclass 190 around 75; Subclass 491 around 85 points.
| Points range | 190 EOIs | 491 EOIs |
|---|---|---|
| 65 to 69 | 67 | 21 |
| 70 to 74 | 157 | 49 |
| 75 to 79 | 145 | 106 |
| 80 to 84 | 139 | 142 |
| 85 to 89 | 65 | 147 |
| 90+ | 121 | 233 |
Source: SkillSelect EOI data, April 2026 (national, by subclass).
Related Pages
- Full Advertising Specialist pathway guide (visas, fees, assessing body, all-state EOI table)
- All invitation rounds
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